Since 2004, Pelican Avenue’s Caroline Lerch has consistently challenged the unknown through product and performance – actively working against hype and trend. Working under Bernhard Willhelm and training at the Antwerp Academy of Fashion instilled a respect for wearability on Caroline, so fashion collection and subversive comment meets.

 

Their new website does away with conventional seasonal layouts; indeed Pelican Avenue shows collections through multi media experimentation. Reflected in thematic thumbnails, the site’s conceptual leaning befits the label’s mission to redefine and confront.

 

Fusing performance and fashion, the collaborative Hanging Garden Parties in Paris and Tokyo gave birth to the Hanging Garden Collection. Chicks on Speed’s Alex Leslie Murray concludes the performance by writhing around in a nude swimsuit, playing a branch and making an instrument of herself through the help of sound artist Benjamin Tomasi’s strategically placed diodes. Translated into digi prints and ombre, the Hanging Garden collection drapes and twists, pleated and layered, like esoterically artistic loungewear, an extension of Krõõt Juurak’s choreography in the performance’s; tearing and twisting of fabric backdrops to create tension and sound.

 

 

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