Individual Grey – fashion photography by Yosuke Demukai

Waiting to emerge from a dark grey winter, we have this wonderful new spring fashion editorial by Yosuke Demukai.

In an unnatural monochrome universe, surreal vibrant flashes of colour threaten to invade in accessories, hair and makeup. Fashion is by some of our innovative favourites including Swedish brand, Odeur and the Italian designers at Marios.

 

Recommended and for full credits view in fullscreen.

Photographer YOSUKE DEMUKAI www.yosukedemukai.com

Fashion Editor MAGDALENA NAWROCKA @ STORYGIVER

Hair KACPER RACZKOWSKI @ D’VISION ART

Make-up PAULA DZWIGALA

Set Design WITO BALTUSZYS

Model CHARLOTTE TOMASZEWSKA @ MODELPLUS

 

Odeur was founded by Petter Hollström in Stockholm in 2006, as a brand experiment. By replacing the traditional word-based logotype with a brand specific scent that is infused in the garments, Odeur was able to become the label with a non-visual logotype. The scent is described as white, clean and light. The triangular shape often used to brand the collection represents the construction of the scent – with a base note, middle note and top note.

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