Baltic brand ABOUT is growing the cult following for its premium underwear and lightweight tees, arriving in UK for the first time this season. With attention going into how fabric can care for your skin, it’s all about fit, freshness and feeling.
Launched in 2011 in Lithuania, ABOUT creates basic pieces, wonderfully cut and created to be super practical whilst feeling gorgeous. Taking fabric quality as the starting point, the textiles are enriched with skin friendly aloe vera, beeswax, silver ions or silk proteins to produce this innovative luxury underwear range aimed directly at the contemporary audience.
Providing skin-caring, moisturising and antibacterial effects through clothing is a bonus really with ABOUT. The shapes and cuts on offer across the range are fantastic filling all the everyday underwear and loungewear gaps you may have with stylishly understated and ultimately wearable pieces.
The different lines provide pieces that match different needs. The Classic Collection adds natural beeswax extracts to the fabric to create super soft pieces with a feeling of invisibility in the luxury underwear ranges. The beeswax range is made from natural wax produced by honey bees, and has a lovely, pleasant smell.
The ClassicWOOL line is made from the finest Merino wool just right for winter (and is machine washable) providing thermal insulation, breathability and ‘light as a feather’ touch. The Active collection is designed for your active leisure time with a Polypropylene/Modal fabric helping maintain the ideal temperature; perfect for indoor and outdoor activities in spring and autumn. Whilst the About Sense collection offers sophisticated undies and sleepwear in fabrics with patented silk proteins, and the About Trend collection follows global trends and is updated every season with original colours and cuts.