This Christmas, Belgraves Hotel is getting in the Christmas spirit with designer Stefania Pramma and artist Valeria Napoleone, who just happen to also be sisters.
Stefania Pramma’s luxury accessories label is known for beautifully finished, luxe leather pieces. Whilst Valeria Napoleone is a leading figure in the British art world. Coming together for the collaboration with the stylish Belgraves, the sisters have eschewed traditional snow sprinkled landscapes, and magical scenes, to engage with those passing inside and out of the hotel with a heart warming motif of two sisters holding hands with the phrase, ‘Love Helps’ joining them together. It’s a facade that has at its core the meaningful message of family and friendship at Christmas.
Combining exceptional British hospitality with contemporary chic interiors, Belgraves prides itself on being a stylish and quirky second home for both hotel guests and London locals alike. Known for its stunning art installations and unconventional character, the collaboration with Pramma and Napoleone proves the perfect partnership.
Andrew Coney, General Manager at Belgraves comments: “Christmas is always an exciting time of year for us and this year we wanted to be unique in our approach to the window display. Our collaboration with Stefania and Valeria has proved just that….they have created a scene that is both meaningful and all‐encompassing and reflects the true meaning of Christmas; love. ”
Pramma and Napoleone ‘s contribution? They sad, “It is Christmas time, another chance to talk about love and togetherness! That is exactly what will be addressed with this exciting collaboration with the Belgraves – visually, verbally and conceptually. We were born twins so collaborations are in our DNA by definition and genetics. We love the power of collaborations, in reaching out, getting messages across and connecting and inspiring people.”