With all the doom and gloom around it’s good to hear a bit of cheery news from the fashion sector. The trade show Denim by Premiere Vision is now on its 9th edition and it’s steady as she goes as it seems even more exhibitors than usual are set to grace it with their presence. Exhibitors come from 19 countries, with Turkey, Italy, Morocco, Tunisia and Spain sending the largest contingents.
For its 9th edition visitors are invited on an excursion into the most extreme regions of the blue planet, a place where denim’s researchers, discoverers, scientists and magicians have set up their base camp: Ground Denim.
For there are so many more lands to traverse and explore in the world of denim. And each season of exploration brings forth new findings and discoveries. So visitors sign up for the expedition! It’s worth a visit to Denim by Premire Vision this 30 November and 1 December 2011 at the Halle Freyssinet, for the latest developments, collections on the cutting-edge of research, and new ideas to invent the future of denim.
As usual Denim by Premire Vision do everything in a proper manner. Forget the usual sad and empty VIP areas you often find at fashion trade shows. This looks the business. The VIP Lounge will celebrate the meeting of denim and Italian cuisine. Under the code name ‘The Cores – easy edibles’, a group of companies from Piceno, a city in the Marches region of Italy, co-ordinated by Fabio Adami Dalla Val, will take over the space and fill it with the region’s specialities: marmalade and fruit juice, ham, salami and cheese, all products combining tradition and quality. As ever Denim by Premiere Vision lead on quality which is why they continue to be successful.
Denim by Premiere Vision Spring/Summer 13 takes place between 30 November and 1 December 2011 in the Halle Freyssinet, Paris.
For more details visit www.denimbypremierevision.com