We all love an icon and in the world of urban baggage, the Eastpak backpack must be top of the tree.

From the brand’s roots in 1952 making duffels and packs for the U.S. Army (I bet some of those early bags are still intact somewhere – real collector’s items!) to their adoption across college campuses in the 1970s to their urban credentials kicking through the 1980s to the invention of wheeled luggage (bet you didn’t know that!) to their designer collaborations of the noughties, it’s been an evolution. Afterall, the best brands always manage to retain a link with their roots, whilst constantly looking to the future.

Take the example of the Eastpak Padded Pak’r – undoubtedly the most popular backpack in the world. First seen in 1976 when designer Mark Goldman joined his father’s military bag company and discovered a new niche market – the U.S. college campus, the innovate backpack led the birth of the Eastpak brand with its overnight success.

Described as the original casual rucksack, and certainly an icon of product design, over the years the Padded Pak’r has been seen in innumerable colours, materials, finishes and evolutions.

The latest carnation of the super popular model is the limited edition ‘Spirit of 76’ celebrating 40 years of the Padded Pak’r and its all American roots. Featuring a roomy front supper pocket, the logo patch is embroidered in stars and stripes, and the patriotic interior features a star spangled laptop sleeve that would certainly not have been needed in 1976 (proving the designers at Eastpak never stand still)!

The limited edition ‘Spirit of 76’ backpack is available now at Selfridges and Size! stores. See www.eastpak.com.

Tags:

You May Also Like

Faux-fur Womens fashion accessories Romy London, Powder Blue

Faux-Fur by Romy LDN: Powder Perfect Accessories

Lush and feisty, the playful powder blue faux-fur and leather accessories from Romy LDN ...

boudicca fashion

Boudicca – The Futurism Looks Bright – Fashion Article

Fashion Article by Jim Morrall A new type of marvel for mankind is the ...

noose & monkey tailored suits

Noose & Monkey: Tailored suits for the banditti!

With a howl against formulaic fashion, Noose & Monkey are all about tailored suits for ...

K100_Karrimor_Nigel_Cabourn_AW15_19331

K100 Karrimor Nigel Cabourn: Made in England

Take a British heritage outerwear specialist and an equally heritage menswear expedition clothing innovator ...

Poncho BANAL CHIC BIZARRE, shirt SHIROMA, necklace SOMARTA

‘Contrast’ Presents New Japanese Designers Photographed by Sasu Tei

Emerging Japanese designers go overground in ‘Contrast’, a  great new fashion photography series shot ...

KISS X Volcom – A Collaboration Made in Hell

KISS made such an impression on me when I was younger. I was taken ...