Max Mara Cube Coats for SS17

For SS17, the innovative Here is the Cube project of the ‘S Max Mara coats collection goes longer with the addition of the Absolute Parka. The down jacket has never been so gorgeously inventive. No wonder everyone’s going cubic.

 

 

Max Mara has always been about coats, famous of course for it iconic Max Mara camel hair coat tailored to perfection. From its roots in Reggio Emilia in the post war nineteen fifties, Max Mara coats were inspired by French high fashion but manufactured in a rapidly evolving Italian technical garment industry.

The Here is the Cube outerwear project, born in 2008, focusses on blending a cutting edge spirit with an easy living approach to contemporary apparel. With the down jacket at its core, the project is all about exclusive fabrics and reversible, modular pieces that can be embellished with a range of cuffs and collars. The coats are luxurious, functional and practical, and can all be packaged up into the famous ‘Cube’ that comes with every piece.

In fashion technology circles, Here is the Cube has earned a position in museums such as the Staatliche Museen in Berlin or the FIT in New York; the perfect combination of creativity, industrialization and experimentation.

Now in its tenth edition, for SS2017, Here is The Cube continues to transform, offering a skillfully balanced mix of beauty and functional appeal, with the inventive collection of technical down jackets completed by pure wool, wool/angora and suede garments.

 

[new_royalslider id=”4″]

 

There is a brilliant new style with the Absolute Parka; a cross between a parka and a trench coat. From the trench it gets the top stitching, detachable placket and large flap pockets; from the parka it inherits two hoods, the below the knee length and the oversize volume. It’s a combination that only works because of Max Mara’s famous attention to detail resulting in a sporty, sophisticated, distinctive piece.

Across the collection, colours are either Black & White, Hazelnut Brown/Light Blue, Stripes or Evening Safari – a beautifully sophisticated combination of golden yellow, pale pink and blue. Styles include reversible capes and a gilet with mink fur collar, down vests and the permanent ski models; fabrics are luxurious lurex brocade, jacquard, suede and sheepskin. The range of accessories compatible with all Here is the Cube styles bring hood and cuff trims in velvet and embroidered brocade, with classic embroidery details of crystals and mink.

For a fashion house represented by their womens’ coats, Here is the Cube represents Max Mara’s edge that is easy-going and creative; pioneering and emblematic. With Here is the Cube, it’s hip to be square.

Check out the full Here is the Cube Max Mara Cube collection at www.maxmara.com/The_Cube.

 

Tags:

You May Also Like

All is full of Love – Timeless & creative fashion shoot from Leonardo V

We love this monochrome and pensive creative fashion shoot from Leonardo V and his ...

Ten c anorak, mens outerwear label

Ten c: Fashion for Life Stories – Mens outerwear

Taking their title and ethos from Hans Christian Andersen’s cautionary fairytale, Ten c, or ...

fashion boots

Clarks Desert Boots: 65 not out!

Clarks Desert Boots: 65 not out! – words Mave Strappell Celebrating 65 years of ...

jeans tips

A guide to looking sharp in denim jeans

words Alexa Wang Thanks to its unrivalled durability and unique wear characteristics, denim has ...

inge grognard

Inge Grognard Ronald Stoops New Book

Having just published an anthology of her (mostly personal and non-commercial) work with photographer ...

Carnaby Feels the Love: Challenge to sustainable communities

With a much needed spotlight on consumerism in all its guises, the challenge is ...