Pelican Avenue – Label Profile

“Spellbinders – binding a spell, playing with the future, changing it with one turn of your hand” On Pelican Avenue’s new collection.

Carolin Lerch has created a stunning introduction to her Spring Summer collection for the label with these images by photographer, Daniel Sannwald. The collection itself is based on the idea of string figures, a traditional finger game in different native American and Pacific tribes. Prints are utopias and futuristic landscapes – man made. Pelican Avenue says, “the general idea is that people have the power to pull strings, to have an impact, to care and do stuff.”

Wonderfully intriguing and darkly magical.

See www.pelicanavenue.com for more information.

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