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Superdry Launch New Watches for AW13 – Flux Magazine

Superdry Launch New Watches for AW13


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Superdry watches launched last year, transferring the Superdry trademark Japanese inspired graphics and American styling into a series of timepieces that are fashion statements as well as functional.

Complementing the Superdry fashion range, the watches have a contemporary style with classic round faces and bold graphics. The collection offers an array of designs from vintage inspired raw leather pieces through to chunky steel bracelets and clean preppy styles.

 

 

There are also some bold modern looks influenced by military classics, the pop world and deep sea diving. And For AW13, the classic diver-inspired Scuba from the original collection has been revamped into two fun new designs.

The Scuba Pop comes in new colour combinations for men and women. Men have the choice of cobalt blue, orange or white, with black detailing on the watch face and a soft black silicone strap. The ladies version has a smaller and more feminine watch face, and comes in three bright colour-popping options – hot pink, orange and neon cyan watch faces with black markings and black silicone straps.

Joining the Scuba Pop in the ladies collection is the futuristic Scuba Solar – the modern design features a colour tinted glass lens creating a unique mirrored effect on the watch face. It comes in teal with hot pink pop and pink laser lens; mulberry with hot pink pop and pink laser lens and white with hot pink lens.

Alongside the new styles, some of Superdry’s timeless favourites from last year’s collection are continued this season with vintage inspired raw leather pieces and robust steel bracelets.

The Superdry watch collection is now available in Superdry stores and online at www.superdry.com.

 

 

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