AERIN Shell Colour Collection – beach beauty for summer

For the uninitiated, luxury beauty brand AERIN was launched by Estee Lauder’s grandaughter, Aerin Lauder, who is the brand’s Founder and Creative Director for autumn 2012.

And now looking to the summer season, the brand launches its Shell Color collection – a subtle, relaxed collection with an ‘at ease on the beach’ feeling.

The Shell Color Collection includes a lovely all in one palette, the Pretty Bronze portable illuminating powder in gold highlighter or matt bronzer shades, two neutral eyeshadows, lipstick and lip glosses. There’s also a multi-purpose beach cream with conditioning, shimmering formula for skin and hair dried by the sun and surf. Colours are all natural reflecting AERIN’s effortless beauty ethic with names like beach beige, shell, sunset, driftwood and golden sand. It just makes you long for the beach and long summer days.

The AERIN range features subtle pastel packaging and luxury feel pouches with beautifully understated cases in gold and gold mesh. With the signature rose scent making an appearance across the range, the brand certainly fulfills its ‘effortless beauty’ billing with its understated feminity and luxury feel without the bling. With the Shell Color Collection think more strolls on the beach, soft breezes and relaxed Mediterranean chic, than harsh sun worshipping in full make-up.

The AERIN Shell Color Collection will be available at select John Lewis stores, Selfridges and Harrods London from early May. For more information see twitter @AERIN.

Tags:

You May Also Like

eye primer

Everything that you need to know about eye primer

words Alexa Wang Many beauty influencers and leaders have talked about eye primers and ...

skin products

The three best products to take care of your skin

words Alexa Wang The skin care market is full of products with long lists ...

Beauty Hacks

Four Beauty Hacks Which Will Increase Your Self-Confidence

words Al Woods Lacking self-confidence is natural and is something that everyone will experience ...

Estée Lauder – Two Tone Eye-Opening Mascara

by Fiona Shaw Influential makeup artist and Estée Lauder Creative Director Tom Pecheux inspires a ...

Proven Techniques Flawless Look

6 Proven Techniques For A Flawless Look

words Alexa Wang Do you want to look and feel your absolute best every ...

Men Hair Loss

Why some men cannot stand losing their hair

words Alexa Wang Hair implants (or transplants) were once a procedure that was reserved ...