Moonchild: The Ethical Fashion Label – Fashion Article

Moonchild: the ethical fashion label offer us eccentric – promising ‘existential commitments and poetic values that will heal our souls.’

Fashion Article by Hannah Lindsay Fleming

‘THE HOLY MOUNTAIN- Enter the inner door of perception’ is the interestingly named Spring/Summer 2012 collection by organic-cotton crusader, Moonchild.

Spring / Summer 2012 – The Holy Mountain from moonchild on Vimeo.

A collaboration between two contradictions, it is described as ‘a merger between postmodern Europe and the Peruvian traditional communities’, and don’t think the nonsensicality stops there, nor the marriage of contradictions; another narrative illustrates the collection as ‘meeting of the futuristic vision of a new Odyssey, with Native American myths and legend.’ and this imaginative premise is radiated through the entire promotional undertaking – just watch the video.  It’s a concoction of Dances with Wolves and The Wickerman, a bohemian journey where boy and girl meet and a futuristic firearm is exchanged for a phallic crystal- a departure to spirituality with a conspicuous choice of audio.

Pascale Koehl is creator, designer and head of the ethical-based eccentricities. I imagine he too, is the man responsible for dreaming up the vividly portrayed inspiration behind this offering –

‘American emblems….psychedelic art embodied by Alejandro Jodorowsky esoteric imagery and Aldous Huxley’s mystical books…….70s rock throbbing beats – Pink Floyd, T.Rex, Hawkwind, Black Sabbath, Jefferson Airplane, Led Zeppelin…’

It would appear the tangible aspect of ‘THE HOLY MOUNTAIN’; the clothing, is the most conventional component.  View the collection, it’s quite obvious. Social commitment is forefront and the clothing is purposeful, like the brand. These garment have raison d’être, they are made to be loved, to be worn and to be worn-out. They are hand-crafted and through this, have an air of accomplishment and simplicity. It’s a refreshing thought.

The accentuated naivety of graphics and the substance and durability of the cloth can be clearly assessed in the look-book. Over-size woven ponchos with similar proportions to that of a pony blanket, adorned with simplistic prints from the Andes Inca’s are slung over the model’s shoulders. Tasselled hems and neck details are worn with wide-brimmed hats.

Through this offering Moonchild embraces cultural heritage and a fervent appreciation towards native workmanship.  The ethical fashion label provides employment for traditional communities, helps prevent the extinction of exquisite and ancient skills, and through the collection, visually shares these delights.

More info at http://moonchild-paris-fashion-collection.blogspot.com/

Fashion Article by Hannah Lindsay Fleming

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