Pollyanna – 45 years of fashion and innovation

“It all began in Rita’s basement in 1967,” reads the homepage greeting of the new online store for Britain’s oldest independent fashion boutique.

Pollyanna – the long established fashion emporium in Barnsley, South Yorkshire by Rita Britton, set the agenda for some of Britain’s most highly respected luxury and conceptual fashion stores. From its unlikely base, it has launched a new e-commerce website that rightly reflects its avant-garde yet alternative brand aesthetic.

 

 

Hailed as an innovator, and highly respected for its out-of-London location, Pollyanna is renowned throughout the world for scouting fashion greats long before they become household names. Now customers who are based around the world and unable to visit the store in person, will be able to get a better sense of the Pollyanna shopping experience through the store’s new website.

The new website engages more intimately with the customer, through behind-the-scenes blog posts from global fashion shows, interviews with designers, art, book and music reviews, and also style advice from Pollyanna’s owner, Rita Britton.

Fred Fan, who has been spearheading the project and is Head Buyer at Pollyanna, says of the website, “We offer some of the most exclusive and sought-after brands in fashion and accessories, including Rick Owens, Haider Ackermann, Dries Van Noten, MA+, Damir Doma, Forme d’Expression, A1923 (Augusta), Issey Miyake, Lanvin, Yves Saint Laurent, and also rising contemporary brands such as Acne and Tuesday Night Band Practise. These will all now be accessible to our International customers, and showcased in a more contemporary setting, which we hope will assist in expanding the Pollyanna brand experience worldwide.”

Pollyanna closed in 2014, and is succeeded by Rita Britton’s label, Nomad Atelier. See www.nomadatelier.co.uk

Tags:

You May Also Like

Nosomnia: New Menswear Angles for SS2016

Nosomnia is a Copenhagen based menswear brand founded in 2015 with a mission to dress ...

Daniel Poole: 1990s streetwear pioneer relaunches!

1990s streetwear pioneer, Daniel Poole, relaunches his iconic urban dp-brand this season. It’s an ...

Fashion makes a difference

Fashion makes a difference: How labels support charitable causes

Fashion makes a difference: How labels support charitable causes – words Al Woods Lately, ...

Famous fashion designers

Hey Doll Face! Stand Out at the Check-In with Lulu Guinness

With thoughts turning to travel plans, here’s a chance to turn a few eyes ...

accessory essentials

Fashion accessory essentials every woman should own

Fashion accessory essentials every woman should own – words Al Woods When it comes ...

modern style hacks

5 quick style hacks for every modern gentleman

words Al Woods First impressions are crucial, and you want to make an impact, ...