Tenue de Nîmes release ‘Pablo’, their new jeans made from Japanese ‘Memphis blue’ fabric. Paired with manufacture in Italy, the unquestionable authority in denim production, expect a product for the denim aficionado only.
Tenue de Nîmes, the Amsterdam based and award winning denim and high fashion store, was founded in 2008 by Menno van Meurs and Rene Strolenberg on the principles of quality, function and simplicity. Launching their own brand with the release of the ‘Charles’ jean last month, Tenue de Nîmes products match the principles and aesthetic of the store with their timeless quality, making them destined for wardrobe classic status.
Where the Tenue de Nîmes ‘Charles’ is a contemporary fit with a tight leg, the Pablo is a straight jean with a more relaxed top-block and a slim but easy leg; a more classic ‘Americana’ jean. From a fabric perspective Tenue de Nîmes believes there are two countries that turned fabric production into an art: The United States and Japanese denim. This is why the first ‘Pablo’ jean is created with a 14,5 o.z. Memphis II fabric from the Rampuya denim mill in Kojima, Japan. Adding to the high end, artisan nature of the product, Tenue de Nîmes chose to have the Pablo jeans made by a small, family owned factory in Italy, an hour away from Veneto.
Always complete in their aesthetic, Tenue de Nimes have worked with French photographer Sophie Ebrard who has created a campaign on location in the beautiful landscapes of Cape Verde. Born in the Alps, Sophie is a London based photographer and director whose photographs are eclectic and full of life. Working with natural light, Sophie captures all aspects of life on film; from the smoky La Calusaz hills and the crowded streets of Thailand to the nine-to-fives of the residents of Cape Verde, and the skating culture of Brixton Beach.
The Tenue de Nîmes ‘Pablo Memphis II’ Japanese denim jeans are limited to 140 pieces and are exclusively available at Tenue de Nîmes.