This month sees the worlds of fashion and ‘music mash up’ like never before, with the release of a unique and exclusive capsule collection of shoes, from cult footwear boutique SWEAR as part of a new initiative. And SWEAR are giving FLUX readers the chance to choose their tribe and win a pair of their favourites.
This limited edition shoe collection, designed by five dynamic bands, will be available from farfetch.com and swear-london.com with the special selection on sale from 10th July. Each band will wear their bespoke shoes in videos for their upcoming singles, with each available to watch on Farfetch website.
The designs encapsulate the personality of each band whilst appealing to fashion fans. For ‘punk funk’ tribes, there are peeptoe platform boots with hints of colourful embroidery. The indie and folk crowds will be pleased to see a selection of slick boots with striped heels, bright show stopping linings and soft suede textures.
The bands span across various genres of the music world with a mix of home grown and international talent chosen as part of the SWEAR shoes line up:
S – Amsterdam based band, Skip and Die is headed up by the vivacious Cata Pirata who has already caught the attention of the fashion world with an Elle Style Award nomination earlier this year. The band will be playing their eclectic sound – a mix of hip hop, bhangra and electronic dance – over the course of the European Festival season including The Great Escape in Brighton.
W – After two years of touring including support slots with Coldplay, Florence + The Machine and The Killers, Wolf Gang are building up a loyal fan base. Led by Max McElligott, the band have produced an array of hard hitting Indie anthems with a hazy summer sound, getting everyone in the mood for the festival packed months ahead.
E – One of the most exciting bands to come out of the British music scene in recent years, Everything Everything are a thrilling addition to the SWEAR initiative. Their debut album, ‘Man Alive’, released in 2011, went on to win the coveted South Bank Times Breakthrough Award while the bands song writing skills were recognised with nominations at the Ivor Novello’s and Mercury Music Prize in the same year.
A – The electro pop duo Avec Sans is made up of the beautiful Alice Fox and the mysterious Jack St James, who started their journey into the world of synth based beats in 2012. Hailing from London, the stylish pair have already started to infiltrate the fashion world, with Dolce and Gabbana’s Swide Magazine giving them the No. 1 position on their list of best new artists.
R – There aren’t many artists who can combine the hard hitting bass of dubstep with the melody of European classical music but Rudi Zygadlo isn’t most people. Rounding up this unique collection, Rudi’s influences span the great and the good of international music and genres.
To win a pair of shoes from the SWEAR by Music collection, give us the name of the Amsterdam based band who have designed SWEAR shoes for the collection. Email answers to firstname.lastname@example.org and include your favourite design from the collection and shoe size to have a chance of winning your favourite shoes!
The SWEAR by Music collection is available from farfetch from 10th July.