The Vivienne Westwood Red Label Collection shown at London Fashion Week this year was inspired by the provocative, erotic fashion photography of Helmut Newton.
German born Newton fled Germany before the Second World War, and worked in Singapore and then in Australia, before returning to Europe to work for Vogue in Paris. Known for his stylised, fetishistic portraits of powerful women, including French actress Catherine Deneuve, Newton’s fashion photography featured in magazines like French Vogue and Harper’s Bazaar. Newton also shot Natassja Kinski for Playboy.
To reflect that power and sensuality in the hair styling, Westwood turned to Toni & Guy’s Mark Hampton, Global hair ambassador for the brand’s Hair Meet Wardrobe initiative bringing fashion and hair together for an all encompassing effect. Hampton’s interpretion was all about reflecting the glamourous power and strength of the collection. Hampton created a high glamour look of waves and sweeps so that the Vivienne Westwood Red label hair was beautiful, sensual and strong.
Sultry waves fell lightly around the face of the models with long hair, contrasting with the height of the front of the hair. Shorter haired models donned a smooth quiff, glamorous yet androgynous. The result – a perfect Westwood woman who is beautiful, but a force to be reckoned with.
For Vivienne Westwood Red Label, Hampton used Toni & Guy Hair Meet Wardrobe Volume Plumping Whip to create the full body of the look, whilst keeping movement. See www.hairmeetwardrobe.com for more information.