adiZero Primeknit – new adidas limited edition running shoe launch

adidas reveals the launch of the adiZero Primeknit, its first one-piece upper performance running shoe, using a new seamless engineering technology. Knitted from the red and white adidas Olympic colours, a limited run of 2,012 individually numbered pairs will be available to buy for a limited time only.

Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. This breakthrough method digitally knits the entire upper in just one piece. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.

adiZero Primeknit ensures lightweight comfort and less waste – precision engineering making the complex beautifully simple.

Available untilAugust 12th at the temporary 10 Newburgh Street store, London W1. See www.adidas.co.uk/primeknit

Tags:

You May Also Like

Polo T-Shirt

How To Choose The Best Men’s Polo T-Shirt

words Alexa Wang The polo shirt is a staple in most men’s closets and ...

bag icons

Bag Icons putting the handcrafted back into hand-bag

A new accessories company is putting the handcrafted back into hand-bag. John Finbarr and Asdrubal ...

Under the Radar – The unstoppable success of Superdry

Back in 2003, Julian Dunkerton found himself in one of the most inspirational cities ...

freddy pants

Freddy WR.UP high waist gym pants

words Alexa Wang When it comes to doing sports, it is very important for ...

milk white fashion story by Natasha Kertes

Milk: Most Magical – everything is white fashion by Natasha Kertes

This is an exquisite series of images, shot and styled by Natasha Kertes that ...

Sports fashion

Sports Style for Spring Summer – No Sweat

Continuing with our series of fantastic sports style fashion photography for Spring Summer 2013, ...