by Tom Hesketh
Carling Zest captures the Sound of Summer with DJ Food, Jaguar Skills and DJ Yoda plus win a rather special fully paid trip to this year’s V Festival
How do you capture the sound of a British Summer? The sound of bumble bees a buzzing, lapping seaside waves, the chime of crickets on a long, hot lazy day. Well to celebrate its launch Carling Zest has laid down a challenge to 3 of the UK’s most respected artists and DJs. DJ Food, Jaguar Skills and DJ Yoda were invited to produce their exclusive tracks using only the sounds of British summertime. The tracks and the accompanying video can be seen at youtube.com/carlingzest.
These innovative compositions are part of the new Carling Zest ‘Summer Bottled’ ad campaign that aims to conjure up what makes for a Great British summer. All 3 artists were given a palette of 32 summer sounds and matching video clips to work with, and have come up with some refreshingly different tunes which vary in style from Yoda’s mix of Latin house and hip-hop to the summer style chillout of DJ Food.
“Sunspot is all about nostalgia for summer holidays in the 70s, that feeling of not having a care in the world. The sound of bees is the track’s hook they’re so much more than just a sound effect – they’re totally essential to the rhythm,” said DJ Food.
It’s not just top music producer’s though who can create a track in this way. Later in May any budding musician will be able to get involved via the Carling Zest app. So you too will be able to bend and twist those summer sounds into your own 2 minute track. To top it all the best three picked out by DJ Food, Jaguar Skills and DJ Yoda will win a rather special fully paid trip to this year’s V Festival. Following the YouTube app launch, mobile and tablet lite versions will also be available.
Carling Zest is summer drink through and through with a light citrus flavour at 2.8% ABV. It is currently available in bottles throughout in stores and bars across the country. Carling Zest is limited edition and will only be available to buy until the end of September.
Music Article by Tom Hesketh