Jo Loves: Launches Mandrine fragrance for summer

Most of you probably already know, there’s a new Jo on the block! The progeny of scent maverick, Jo Malone, Jo Loves is the secret project revealed in 2011 that bottled Jo’s passion to create artisan, beautiful and unexpected fragrances and pioneer new products and experiences.

Leaving behind the brand that takes your name can’t be easy, but that is exactly the route that Jo Malone took in 2006 when she decided to leave behind ‘Jo Malone’ – which was now owned by Estee Lauder – and take a new path.

 

 

Launching Jo Loves with the wonderful Pomelo fragrance (I have honestly never had so many unsolicited compliments on a fragrance in my life), and innovating with the shot candle concept, this summer the new Mandrine cologne wakes us up with just one spritz!

Mandrine is a wonderfully bright and sophisticated new fragrance. This beautiful blend of bergamot oil, bitter orange, lemon tree leaf and petitgrain transports you somewhere familiar where the sun warms your skin and the soft scent of citrus surrounds you.

Peppered with aromatic thyme and crushed spices, Jo says, “Five years ago, I created two fragrances, both inspired by my long love affair with classic colognes, but reimagined my way by adding unexpected twists to create a completely new and vibrant presence. One was Pomelo; bursting with grapefruit, and the other was Mandrine; stylish, refined with a slightly more masculine finish.

Confident and carefree, Mandrine is my creative interpretation of those special moments in life when you feel completely happy and relaxed. It represents times when I feel fulfilled and content with where I am in life.”

Gonna go get some!

Mandrine – £110 (100ml) / £65 (50ml) – is available exclusively at Jo Loves, 42 Elizabeth Street, London, SW1W 9NZ and at Joloves.com.

You May Also Like

Skin Conditions

Eerie Skin Conditions Caused By Subpar Cosmetics

words Alexa Wang Makeup and other beauty products have been around for centuries since ...

Your Skincare Routine age

Tailoring Your Skincare Routine For Each Decade Of Your Life

words Alexa Wang As you age, your skin undergoes various changes—from shifts in texture ...

Perfumes Inspired Destinations

Memo Paris – Perfumes Inspired by Far Away Destinations

words Alexa Wang In a legal memo, a powerful introduction clears the way for ...

Tia Maria Dark Room unlocked for 2014, curated by Gemma Cairney

The Tia Maria Dark Room was unlocked for another year of celebrating the ‘girls’ ...

Skincare

How to Take Care of Your Skin After 40

words Alexa Wang As you clock 40, taking care of your skin becomes a ...