To celebrate their classic jeans, Harry and Pearl, Lee Cooper has showcased the evolution of classic denim styles in their new ‘Made to Make’ video.
Lee Cooper was founded in London’s East End in 1908 by Morris Cooper, and has become a global workwear pioneer and classic arbiter of authentic denim.
Now owned by Iconix and sold in over 100 countries worldwide, the brand is expanding. But as part of a large group, how do you stay true to such a prestigious heritage of Britishness, Work Culture and Music?
With classic and heritage denim sought after by denim aficionados who are hungry for quality denim, Lee Cooper are doing it by supporting their classic styles that have stood the test of time through the brand’s roots to its incorporation and up to date. The brand’s Harry and Pearl fits, sounding like two characters from a 1950s East End saga, are recognised for their minimalistic, understated style and comfortable, flattering fits. Harry and Pearl are Lee Cooper’s oldest styles and remain international bestsellers.
And with an appetite for the original, the handcrafted and the artisanal product challenging mass production and cheap reproductions, the Lee Cooper ‘Made to Make’ video showcases the evolution of styles and how they can remain true to their beginnings. Voiced by Lee Cooper in-house denim expert Tilmann Wrobel, the video explores how Lee Cooper’s workwear heritage underpins their denim design ethos, and documents behind the scenes of Harry and Pearl.
See www.leecooper.com. #LeeCooper, #MadeToMake, #Since1908