Now, it’s important to keep in mind when it comes to a digital store, you only have to think of aesthetics for your website, but when it comes to a physical retail space, it’s a whole other thing. It’s pretty important to understand that running a retail store is not just about stocking the latest products; it’s also about creating a welcoming and visually appealing environment.
Your customers are attracted to your brand image online, website included, and it’s the same for the physical shopping experience too. That’s right, your shop’s aesthetic can significantly impact customer experience, making them more likely to stay longer, enjoy their time, and ultimately make a purchase.
You’ve been in stores that felt comfortable and were just enjoyable to be in, right? Well, it’s basically that concept! So, with all of that said, this is what you want to achieve! But how? Well, here are some tips to help you transform your retail space into a stylish and inviting haven.
Your Displays Have to be Inviting
If you really think about it, your displays are your silent salespeople. Yes, even when it comes to physical spaces, they should get the job done, meaning that they need to be engaging, eye-catching, and easy to navigate. So, that’s exactly why you need to use different heights and layers to create depth and interest. Mix up the textures and materials to keep things visually dynamic. Of course, it depends on what you’re displaying, as a vignette for furniture isn’t going to be the same as clothing.
Don’t forget the rule of three: objects grouped in threes tend to be more visually appealing. You’ll also have to rotate your displays regularly to keep the store looking fresh and to give repeat customers something new to look at each time they visit. Ideally, every one to two months, you should do a rotation.
Choose a Cohesive Colour Scheme
Now, does this actually matter? Honestly, it really does! It’s all about being aesthetically appealing and reeling in the right audience, and truly, this is the way to do it! It really is a nice way to create the right town. You might even want to think about the emotions you want to evoke in your customers.
For example, it might be ideal to have soft, muted tones that help out with creating a calm and relaxing atmosphere, while bold, vibrant colours can energise and excite. But where do these colours even come from? Well, these could be your products, the furniture itself, rugs, or even promotional (yet decorative) materials such as a Corflute sign, for example. But that’s not all. How about painting the walls, adding rugs, or even totally changing the light fixtures and flooring? Overall, there are more than enough options that you can choose from.
You Have to Mind the Senses
Aesthetic appeal isn’t just about what you see; it’s about what you feel, hear, and smell too. There’s a physiological effect to it, and a lot of grocery stores and department stores know all about it. You definitely want to achieve this, so why not go ahead and play soft, soothing music that aligns with your brand and the atmosphere you want to create?
But also, scent can also play a powerful role. Subtle, pleasant fragrances can enhance the shopping experience and leave a lasting impression. Ideally, you’re going to want to think of lavender for relaxation or citrus for a fresh, clean scent.
