New ranking reveals the top UK locations where dads share family life Instagram content most

words Al Woods

  • Essex top county for dads who are active on Instagram
  • Essex dads ranked second at number of likes for fatherhood content
  • Top InstaDads with the most engaging posts revealed

Parenting and family life content is arguably one of the most shared on social media. And with dads getting more involved than ever in their kids’ lives during lockdowns, how are dad influencers matching up to their mummy counterparts?

A new study from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.

Instagram dads

Essex tops the InstaDad chart 

The new study analysed publicly available Instagram posts from the last three months based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.

Essex tops the chart for the most active InstaDads, who post most about dad life or are featured on their families’ feeds. Essex fathers and father figures are also the second most “liked” in the country, after dads from Leicestershire, who lead the number of Instagram likes for dad-related content. 

London dads also love snapping their proudest dad moments, coming in second for the number of dad-related posts, and sixth when it comes to the most liked Insta content.

Relative to the size of the population, however, Essex dads come third in our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share a whopping 95 times more family content on Instagram than Londoners.

Instagram dads

South East and East of England dads most active Instagrammers

Overall, InstaDads in the South East and East of England are most active and receive the most likes to posts about dad life, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. 

At county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.

Top five proudest InstaDads revealed

The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content. 

Top InstaDads

InstaDadNumber of likesLocation
@ed_stafford11167Leicestershire, East Midlands
@daddiesonamission3686Blyth, Northumberland, North East
@jj.chalmers2353Scotland
@the_running_dan1085Chester, North West England
@harvey_and_adam1068Doncaster, Yorkshire and the Humber

*Top five InstaDads based on most liked dad-life Instagram content in the UK

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