Shoot by iEve & Rodrigo Crazy Hynas: Chola style in Tijuana

Shooting from the hip for the chola girls, Mexican photography duo iEve & Rodrigo conjure a subversive and feminine fierceness straight from the border town of Tijuana in their new fashion series.

Epitomised by big gold hoop earrings, brand name underwear, baggy polo shirts, berry coloured lip liner, and of course the Aquanet-sculpted fringe curls, the chola identity comes from the marginalized Mexican American youth of Southern California and the Mexican borders. It’s a culture that deals head on with gang warfare, violence, poverty and racism. Taking no shit, with a look at me but don’t fuck with me attitude, the chola is strong and proud.

Chola style has been appropriated by pop stars and celebrities, but it’s a subculture that is more than a fashion statement. For a true chola it’s a statement of struggle and identity. And for our Mexican duo, the inspiration is right there on the street.

 

Recommended view in fullscreen.

 

photography: iEve & Rodrigo

facebook: ieveandrodrigo
instagram: @ieve_and_rodrigo
twitter: @iEveandRodrigo

 

styling: Hernán Esquinca

facebook: Hernán Esq-Rov
instagram: @hernan.esquinca

 

hair & makeup: Keren Murillo

facebook: Keren Murillo Glez
instagram: @kerenmakeupart

 

models: Columba para Wanted and Caroline para Broke

 

Tags:

You May Also Like

right suit

The right suit for the occasion

The right suit for the occasion – words Alan Woods Getting the right suit ...

big name fashion brands

The origin of the big name fashion brands

The origin of the big name fashion brands – words Alan Woods From the ...

American Apparel, UK relaunch

American Apparel is Back to Basics: UK Relaunch

It’s a fashion collection that shouts like they’ve never been gone. Los Angeles brand ...

fashion industry

Getting started in the fashion industry

Getting Started in the Fashion Industry – words Alexa Wang There are many young ...