Shoot by iEve & Rodrigo Crazy Hynas: Chola style in Tijuana
Shooting from the hip for the chola girls, Mexican photography duo iEve & Rodrigo conjure a subversive and feminine fierceness straight from the border town of Tijuana in their new fashion series.
Epitomised by big gold hoop earrings, brand name underwear, baggy polo shirts, berry coloured lip liner, and of course the Aquanet-sculpted fringe curls, the chola identity comes from the marginalized Mexican American youth of Southern California and the Mexican borders. It’s a culture that deals head on with gang warfare, violence, poverty and racism. Taking no shit, with a look at me but don’t fuck with me attitude, the chola is strong and proud.
Chola style has been appropriated by pop stars and celebrities, but it’s a subculture that is more than a fashion statement. For a true chola it’s a statement of struggle and identity. And for our Mexican duo, the inspiration is right there on the street.
Bustier by American Eagle, Gloves by Bimba y Lola
STANDING: denim jacket by Bimba y Lola, bustier by American Eagle, jeans by American Eagle, sunglasses by Pull and Bear, heels by Julio. SITTING: top by Pull and Bear, shirt by Bimba y Lola, jeans by Desigual, cell phone case by Bimba y Lola
Black shirt by Bimba y Lola, jacket by Bimba y Lola, ring by uno de 50, boots by Brantano, clutch by Uterque
STANDING: denim jacket by Bimba y Lola, bustier by American Eagle, jeans by American Eagle, sunglasses by Pull and Bear, heels by Julio. SITTING: top by Pull and Bear, shirt by Bimba y Lola, jeans by Desigual, cell phone case by Bimba y Lola
SITTING: Black Top by topshop, jeans by Bimba y Lola, briefs by h&m, sequined jacket by Rapsodia, necklace by Bimba y Lola, accesorios del estilista.
STANDING: Croptop by Banana Republic, jacket with embroidery by Rapsodia, cargo pants by American Eagle
LEFT: dress by Bimba y Lola, belt by Uterque, heels by Julio, cap stylist’s own. RIGHT: dress by Bimba y Lola, Bustier by American Eagle
LEFT: overalls by Mango, bustier by American Eagle, rings by uno de 50, silver skirt by Bimba y Lola
RIGHT: sweatshirt by Lacoste live, kerchief by Uterque, shorts by American Eagle, plaid shirt by American Eagle, silver pendant earrings by uno de 50
LEFT: overalls by Mango, bustier by American Eagle, rings by uno de 50, silver skirt by Bimba y Lola
RIGHT: sweatshirt by Lacoste live, kerchief by Uterque, shorts by American Eagle, plaid shirt by American Eagle, silver pendant earrings by uno de 50
We use cookies on this website to make your experience better. To agree to this, please click Accept. For more information on how we use cookies, read our cookie policy here. Accept
Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
