Shooting from the hip for the chola girls, Mexican photography duo iEve & Rodrigo conjure a subversive and feminine fierceness straight from the border town of Tijuana in their new fashion series.

Epitomised by big gold hoop earrings, brand name underwear, baggy polo shirts, berry coloured lip liner, and of course the Aquanet-sculpted fringe curls, the chola identity comes from the marginalized Mexican American youth of Southern California and the Mexican borders. It’s a culture that deals head on with gang warfare, violence, poverty and racism. Taking no shit, with a look at me but don’t fuck with me attitude, the chola is strong and proud.

Chola style has been appropriated by pop stars and celebrities, but it’s a subculture that is more than a fashion statement. For a true chola it’s a statement of struggle and identity. And for our Mexican duo, the inspiration is right there on the street.

 

Recommended view in fullscreen.

 

photography: iEve & Rodrigo

facebook: ieveandrodrigo
instagram: @ieve_and_rodrigo
twitter: @iEveandRodrigo

 

styling: Hernán Esquinca

facebook: Hernán Esq-Rov
instagram: @hernan.esquinca

 

hair & makeup: Keren Murillo

facebook: Keren Murillo Glez
instagram: @kerenmakeupart

 

models: Columba para Wanted and Caroline para Broke

 

Tags:

You May Also Like

Famous fashion designers

Hey Doll Face! Stand Out at the Check-In with Lulu Guinness

With thoughts turning to travel plans, here’s a chance to turn a few eyes ...

Flying Horse Jeans – traditional denim for jeans geeks

Charly Suggett talks to David Rix on the launch of a new jeans brand ...

Central Saint Martins graduate

OH! MY DOG – Chi He – Central Saint Martins graduate

Chi He is a fresh Central Saint Martins graduate from the fashion print pathway.  ...

fashion trends 2018

Key summer holiday fashion trends 2018

Key summer holiday fashion trends 2018 – words Alexa Wang With summer just around ...

k-swiss hiking boots

K-Swiss Hiking Boots: Take to the mountains this winter

If you’re like me and enjoy a nice hike up the side of a mountain ...