Second Skin for Mercedes-Benz Fashion Week with Jeff Bark

Mercedes-Benz have teamed up with photographer Jeff Bark for its latest fashion campaign: a seductive, futuristic film that billboards the iconic motor car maker’s love of fashion.

With the three pointed star a symbol of automotive luxury, vision and style, Mercedes-Benz’ alignment with the fashion world has something of a celestial feel. Supporting innovators and creators, their Mercedes-Benz fashion week roster and championing of multiple other fashion events is evolving this year with partnerships with the increasingly prestigious London Collections: Men kicking off their fashion schedule this week.

Mercedes-Benz have previously collaborated with Nick Knight, Mario Testino, Ryan McGinley, Tilda Swinton and Lara Stone in their fashion campaigns. This year following on from last year’s formula 1 inspired campaign that featured Lewis Hamilton and Nico Rosberg, Russian supermodel Natasha Poly stars alongside the distinctive Mercedes-Benz SL.

In the video, Natasha Poly sets the scene with stunning, body-hugging latex by designer Atsuko Kudo, whilst photographer Jeff Bark highlights the mythical Mercedes-Benz SL’s lines and curves by also wrapping it in latex. It’s a timeless classic that from the legendary 300 SL and Pagoda right down to the model’s latest incarnation, effortlessly fills the role of a modern icon.

 

mercedes benz fashion week campaign, Jeff Bark

 

Photographer Jeff Bark’s artistic vision made him the perfect choice for the campaign. Around the world, the American photographer is renowned for his precise, pop-edged, hyper-realistic technique. It gives his photography an amazing painted aesthetic. And for this campaign, to present the Mercedes-Benz SL unique form, he opted for a surprising approach.

“For me, my photography is only about light and colour. In this case I wanted to light the car to emphasize its form and three-dimensional qualities, but having the latex as a second skin so you could see the lines of the car in a new way.”

 

mercedes benz fashion week campaign, Jeff Bark

 

Mercedes-Benz are supporting London Collections: Men from 8 to 11 January. Mercedes-Benz Fashion Week Berlin is from 19 to 22 January 2016, and Mercedes-Benz Fashion Week Australia is from 15 to 21 May. Catch up with the Mercedes-Benz Fashion schedule including the next New York fashion week schedule at mbfashionweek.com.

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