words Al Woods
When you brainstorm your business plan, you might feel overwhelmed by all the critical decisions you’ll need to make to launch a successful business. But what if you only had to make three critical decisions to make the rest of your decision-making process easy? How would you decide?
If you want to win at eCommerce marketing, you should focus on web design, product fulfillment, and traffic generation.
Decision #1: Your Product Fulfillment Strategy
Dropshipping vs.FBA–which is better? Here are some of the key differences to evaluate:
Even though FBA is a more lucrative option with a higher growth potential than dropshipping, you should carefully evaluate the pros and cons of each method before choosing one.
Dropshipping reduces costs and simplifies operations. It allows you to sell products without having to stock them. You’ll also have more time if you don’t have to store and ship your products yourself.
Alternatively, you could use FBA. With FBA, you won’t need to worry about warehousing, picking, packing, or shipping. Amazon will take care of all the details after receiving your inventory. If your customers need to return anything, exchange anything, or talk to customer service, they can contact Amazon’s fulfillment centers directly.
Decision #2: Your Optimum Web Design
If you want visitors to your online store to have a fun and engaging experience, you’ll need a user-friendly, highly functional, and aesthetically pleasing design. As a store owner, your goal should be to facilitate easy online shopping and checkout.
Creating a professional, feature-rich website design is difficult with a DIY site-builder that makes the technology invisible by offering drag-and-drop building blocks. That’s why you should utilize a professional site-builder consulting an eCommerce web design company with an excellent reputation for planning, designing, and developing superb eCommerce websites. For effective web design, select a firm that hires the best developers and graphic designers.
Decision #3: Your Traffic Generation Strategy
Here are some examples of ways you can drive organic traffic to your website using search engine optimization (SEO) techniques:
- Use the best keyword research tools to find relevant, low competition, and high-traffic keywords. Discover what long-tail keywords people are searching for in your niche and which ones your competitors are using to attract their attention. Your mission is to find unique variations of these key phrases to avoid competing with large eCommerce websites.
- Site architecture refers to how a site is organized, content structured, and user engagement improved. If you want to hire the right people for the job, you need to learn what a successful site architecture looks like.
- SEO (search engine optimization) improves traffic, conversions, and revenue. It will enhance your ranking on search engine result pages (SERPs). Once you’ve included all your keywords and metadata into your web pages, search engine spiders will go to work to provide relevant information to your target audience about what your online store offers.
What Are The Benefits of These 3 Business Decisions?
You’ll spend a lot of time, money, and energy building a profitable online store because you know your success will depend on how you market your brand and sell your products. Make the entire process easier by starting with these three decisions.
While these aren’t the only big decisions you’ll have to make when starting an eCommerce business, they should be at the top of your list. You’ll be able to deliver your products quickly and effectively to your customers by choosing the right fulfillment strategy; significantly enhancing your customers’ experience with a beautiful, functional website; and attracting plenty of organic search engine traffic with an effective SEO strategy.