words Al Woods
A million different things go into running a business, so it can be alarmingly easy to forget some crucial components. Arguably the most important of these is your website. It might surprise you to learn just how significant your digital presence is and the impact it can have on your audience.
Of course, as an eCommerce owner, you already know that a website matters in terms of purchases—without one, your customers wouldn’t be able to buy your products. But what you may not know is the influence it has on consumer assumptions about your brand.
There’s a lot more to an eCommerce website than its product page and shopping cart. Here, we will be explaining all of that to you and why effective web design for eCommerce matters.
It Is the Store-Front of the Digital Age
For better or for worse, the high street is declining in popularity, and the importance of online marketing is increasing. As one Europe digital agency explains, rather than your shop window, customers will be judging your website. It could be the deciding factor between a purchase or a pass.
If you want to secure a larger audience, you need to ensure your shop window is looking its best. If a potential client lands on your site and finds the site disappointing, they won’t bother looking at your products or services.
Don’t get lax, and don’t let customers slip through your fingers—invest in web design!
It Lets Customers Know What to Expect
In a similar vein to what we have mentioned above, your website lets customers know what they should expect from you. A lazily built, low-quality website indicates a lazy, low-quality business. It might sound harsh, but it’s the truth.
It is important to remember that effective web design also incorporates practical usability. A study from 2017 found that most internet users prefer sites that are easier to use (go figure!).
By putting effort into your website, your customers will assume that you care about their business. That’s a huge plus and could contribute to a loyal clientele.
Effective Design Builds Trust
If you walked into a store and saw it was filthy, with stock strewn across the floor and products in total disarray, would you trust the owners? It isn’t very likely. The same applies to the world of eCommerce. While you can’t clean a website, you can ensure that it is looking its best.
How? By tidying up your web design and making it easy to use. Don’t throw annoying pop-ups and multiple giveaways at your audience. Keep it simple, and let your audience make their own decisions as they navigate your website.
If you care about your site’s user experience, they will care about your brand in turn. It’s a mutual investment.
Your Competition Is Already Investing in Their Design
Our final tip, but perhaps the most important to digest, is that your competition is already investing in web design. This will hold no matter which industry or niche you belong to and shows no signs of slowing down. If you want to stay ahead, you need to get involved!
The worst advice we could give you is to keep an obsessive eye on what the other team is doing. It will only ever slow you down and stress you out. However, some market research can never hurt.
Check out the websites of businesses within your niche and see how they are doing things. It could provide you with the necessary inspiration to improve your digital domain!
Don’t Underestimate the Power of Web Design
How you present your business online is a lot like how you dress for an interview. First impressions matter, and customers will remember. Put that extra effort into your online presence, and you could be reaping benefits for years to come.