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From Holland to Manchester – An Epic journey as Bavaria launches in the UK – Flux Magazine

From Holland to Manchester – An Epic journey as Bavaria launches in the UK


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Epic journey from Holland to Manchester – Bavaria launches in the UK – words Al Woods

In the home of Bavaria – the premium Dutch pilsner – an important task is given to an enthusiastic but slightly befuddled courier. He must take a pint of their famous beer on a long trek from their historic brewery in Holland to Manchester.

Our hapless hero takes on the challenge and pint of beer in hand begins on his epic adventure. Nothing will stop him not even the sea. He swims the channel holding beer proudly aloft and walks up onto the beach on the other side. He finally makes it to Manchester.

It seems strange to say this but the premise of the campaign that Bavaria beer will be available on draft for the first time of the brewery’s 300-year history is true. Why has it taken so long is the question?

When our hero eventually sits down after his epic trial he’s devastated when one of the thirsty locals drinks his sacred pint of beer. He needs a pint himself after that and so heads to the nearest bar. He is delighted though when he realises that his beloved Bavaria is served on draught in Manchester finally after centuries.

Bavaria is now available at the following venues in Manchester:

The Dockyard @ Media City

DockHouse, Media City, Salford, M50 2EQ

The Dockyard @ Spinningfields

B3/4, Left Bank, Irwell St, Manchester, M3 3AN

The Gas Works

5 Jack Rosenthal Street, Manchester, M15 4RA

Tib Street Tavern

74 Tib St, Manchester, M4 1LG

The Shack

26-28 Hilton Street, Manchester, M1 2EH

As part of the UK introduction Bavaria have launched a rather fabulous competition. You can win a Win a VIP tour of the brewery. They will fly you and a friend out to Holland for a very special trip. Also, up for grabs are 10 Bavaria Gift packs, featuring our signature 5% premium export, and brand new limited-edition glassware.

Simply fill out the form below for a chance to win. You must be over the age of 18 and a UK resident to enter.

Competition closes midnight, Friday 15th September.

Terms and conditions apply.

Epic journey from Holland to Manchester – Bavaria launches in the UK – words Al Woods

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