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Reebok Classic x FACE Stockholm match the bold colours in the make-up brand’s palettes with Reebok Classic silhouettes.
This season, the duo has teamed up with fashion blogger Sincerely Jules to front the campaign, following on from last seasons’ success with Ashley Madekwe. Both Reebok sneakers and FACE Stockholm have a philosophy to empower and instill confidence in women, and Jules is a great fit hailing from the 1980s (matching the founding dates of both brands) and inspiring her followers with bold fashion choices and insight into some of the season’s key looks.
The campaign reflects the collection’s playful and energetic range of colour, with explosions of pigment complimenting the sneakers’ distinctive hues, and FACE Stockholm’s make-up heritage, fusing the worlds of fashion and beauty.
With a color story central to the collaboration, an all-white and neutral styling palette acts as the perfect canvas to juxtapose the collection and a mixture of on-trend looks and silhouettes demonstrates each sneaker’s versatility. The Classic Leather, CL Nylon, Princess, Instapump Fury, LX 8500 and brand new Instapump Fury sandal are teamed with a variety of looks, from a structured pant suit to a long-line silk dress or sequined shorts.
FACE Stockholm founders Martina and Gun commented, “Our love of color and experimentation, plus our on-going desire to make women feel their best inspired the new collection. All over color blocking on some of our favorite Reebok Classics womens silhouettes present a variety of looks- pastels for a feminine feel and deeper tones for a more powerful look.”
Michelle Palmer, Reebok Classic’s Senior Global Marketing Manager, said “Having introduced the Reebok Classic X FACE Stockholm collection for FW15 and received such an amazing response to the pairing of fashion and beauty, we are excited to continue the movement in to SS16. We’ve been excited by Sincerely Jules and her style since she started her blog and we love what she stands for – acting on her dream and turning her true passion into a career. Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them. Open your eyes to your surroundings and wear the colors that you love, as sometimes you just need to look down to find your inspiration.”
The Reebok Classic x FACE Stockholm Spring/Summer 2016 range is available at Reebok.com and select global outlets. For more information about the collection, head to Reebok.com/FACEStockholm.