words Alexa Wang
There are countless advantages to running a business online, rather than in a conventional brick and mortar building. A proper online presence will allow your business to reach across borders, accessing a customer base that could become worldwide.
No matter the business, from small local businesses, to startups, to mega corporations, ecommerce marketing tools can help to put your business on the map.
But before you can go all in on creating your online marketing presence, you need to decide which ecommerce marketing tool will fit the needs of your business best. Some tools may offer advantages over others, so it is extremely important to choose the one that fits best for you.
We’ve taken care of the hard part for you and listed the top five ecommerce marketing tools below, so read on to learn about the tool that could completely change the way you do business.
Social Media Advertising
This is a big one, and it’s probably one you’ve heard of before. If you’ve ever used social media, you know that it’s near impossible to go any length of time without seeing an ad for something. Major corporations, online stores, and even local businesses put their ads all over popular social media sites in an attempt to reach as many potential customers as possible.
However, maintaining a social media presence for your business can quickly become time consuming and stressful. Try using the Facebook leads ads tool, which allows you to populate the lead information quickly and easily into an ad to target a specific demographic on social media.
This next one is a little less conventional but can still be extremely effective. Customer contact information is one of the most important things to a growing business, and you can do a lot with it. With EZ Texting, you can utilize their platform in various ways.
These marketing strategies include:
- Event Advertising: If you have a major sale going on at your store, for example, this can be an easy way to get the word out to customers. If your customers don’t know about a sale, how will they know to come in for it?
- Coordination of your workforce: An easy way to contact your employees is to send mass text messages. Nearly everyone has a phone, and most people keep it with them at all times, so it’ll be hard for them to miss your communication this way.
- Customer Service: An easy way to alert customers when an order has arrived or to answer their questions is through text alerts. Many customers may prefer to receive communications viz text, rather than over the phone or in person.
These are just a few ways you can utilize texting ecommerce tools, but there could be many more applications that we haven’t covered. The sky is the limit!
Email marketing is another major method of ecommerce marketing that can get the word out to a wide customer base with ease. It has often been said that the most effective means of converting prospects into customers is through email, and this still holds true today.
Emails have been compared to other social media posting methods and have much higher click through rates. This means that instead of having most people just scroll by your advertisement, they are much more likely to click any links included in the email. This could a link to your website, or maybe to a different platform to check out other mediums of advertisements.
Another great thing about using email as an ecommerce tool is that it’s easy to track. There are plenty of things to track in email campaigns, including click through rates, open rates, forwards, bounces, and more.
With Google Ads, you can put your advertisement directly in the search results of a google query. Users will see these ads first before actual results, and will show up to your target demographics based on keywords, location, or other factors.
The majority of consumers will conduct online research before making a purchase, whether they look up reviews or sift through multiple online stores that all sell the product they’re interested in. That’s why having your ad show up in the search results can be such a boon to the growth of your business’s customer base.
Overall, this can be a very effective method of increasing your brand and product exposure. In addition to the great chances of success, you only have to pay for actual results!
SEO Marketing Tools
Search engine optimization can often mean the difference between a successful online presence and an unsuccessful one. Having “good SEO” means that your business’s website is set up in such a way that it appears high on the list of search results when certain key words are searched on Google. Because almost no one clicks on search results that come up a few pages down from the top results, SEO is as important as ever.
SEO can help generate a lot of traffic to your site if done properly, and this in turn will naturally generate a higher number of customers. And this doesn’t just apply to online stores, but physical stores as well. Many phone users are more likely to visit a local store after having run a quick search about it first.
With improved visibility in search engines, namely Google, your business will get more attention and will have a higher chance of turning visitors into customers. This is the true power of SEO marketing.
In today’s business environment, there are countless ways to get the word out about your store or product, but it can be tricky to decide which marketing tools are the right ones for you. Hopefully the five ecommerce marketing tools we listed above will give you a head start on selecting the right one.
Remember, with so many options available to you, don’t be afraid to try a few and see what works. What may work fine for one company might not work at all for another. But with some patience and know-how, you’ll become an expert at ecommerce marketing in no time!