Those cheeky chaps at Wrangler are trying to bring out the animal in us. Okay I know my Charles Darwin and so I don’t deny my animal roots and that most of my genes I share with some rather fearsome creatures but I’m not sure I’m ready to abandon my veneer of civility quite yet. They are encouraging their customers to let rip on their own jeans and mark their own territory. Mark Your Territory is part of Wrangler’s ongoing brand signature, We Are Animals. Styles such as men’s new-regular Ace and low-straight Crank jeans come with a special bullet pen attached by a chain for owners to add designs to their jeans. This is part of Wrangler’s FW11 season theme.
Alessandro Vigano, creative director, Wrangler EMEA: “The Mark Your Territory collection develops the We Are Animals brand signature. We are encouraging our consumers to really own and personalize their Wrangler jeans. We’re looking forward to seeing some wild creativity when this collection hits the street.”
And to help your animal profile, Wrangler are boasting that these jeans are their best fits ever. So now you can look like that panther or cheetah you’ve always imagined yourself to be.
I’m not sure encouraging the animal instinct in all of us though is such a good idea. Where will it all end? Denim wearers setting up home in caves, hunter-gathering rather than buckling down to a 9-5 job? The mind boggles.
Wrangler jeans review – The FW11 range is available now nation-wide.