Women in Converse: How All Stars became a fashion staple

When you think of a “cool and collected” fashion sense, Converse Chuck Taylor All Stars probably make an appearance.

The shoes are a staple for any fashion sense; they radiate a sense of coolness, whether dressed up or down. On average, women over the age of 18 have about 20 pairs of shoes in their closets, and one of those is bound to be a pair of Chucks.

But when did All Stars become a fashion essential? The shoes were originally created 100 years ago in 1917, and made their way into our closets via the basketball court. Akron Firestones’ player Charles Taylor loved the shoes, and decided to partner with Converse. This merge greatly increased Converse’s sales, and also got Taylor’s name on the shoes. After being rebranded as “Chuck Taylor All Stars”, the shoes found popularity with basketball players across the United States, and were even worn by players in the Olympics.

Somewhere along the way, Converse All Stars found popularity off the court among artists and musicians, and became a staple of counter-culture fashion. We’ve seen this with the grunge god Kurt Cobain and “the man on the moon” Kid Cudi. The fashion statement is still extremely popular today; the shoes have been spotted on everyone from Beyoncé to Kristen Stewart. Even First Lady Michelle Obama has gotten in on the trend.

But when did Converse become as versatile and popular as heels? On Chuck Taylor All Stars’ 100th anniversary, CouponBox.com takes us on a journey with this Women in Converse infographic to showcase how sneakers became one of the most popular women’s shoes in the world.

Women in Converse infographic

Tags:

You May Also Like

shao yen chinese fashion designer

SHAO YEN ‘The Sitter’ fashion collection for SS13

Contrasting painters inspired the Spring Summer 2013 collection by London based womenswear label, Shao ...

bag icons

Bag Icons putting the handcrafted back into hand-bag

A new accessories company is putting the handcrafted back into hand-bag. John Finbarr and Asdrubal ...

Unearthing a decent winter wine at Laithwaite’s

Words: Rajan Virdee It wasn’t so long ago that buying booze resembled an Inbetweener’s ...

ethical fashion label, moonchild

Moonchild: The Ethical Fashion Label – Fashion Article

Moonchild: the ethical fashion label offer us eccentric – promising ‘existential commitments and poetic ...

Retro Culture – A Salute to a Vanished World

‘A salute to a vanished world.’  This is a fitting, if poetic, description of the ...

Graphic Bar’s gin-soaked new residency at Ask For Janice

Words: Rajan Virdee What happens when an edgy, industrial hipster bistro teams up with ...