words Al Woods
The world of marketing is an ever-changing landscape of new ideas and creativity. It can sometimes be overwhelming to know when and how to design a great marketing campaign, but these top tips from experts in the field will help get you on your way to success.
Use Social Media
Having an active presence on social media is key when you are in the marketing world. Nowadays advertisements are scattered around every corner of social media platforms and if you’re not seeing them, you’re not staying up to date with how they are influencing users.
Social media is likely the number one platform for marketing in the world right now, so it is important to flip through the top social media apps to see what is being advertised and how.
Follow Pop Culture Trends
Great marketing campaigns are created from designs that draw from whatever is currently hot in pop culture. Staying up-to-date with pop culture can be done in many different ways and you can integrate it into your daily life pretty easily.
One way to follow pop culture on a daily basis is to follow Instagram and Twitter accounts that post about upcoming movies or TV shows that people are buzzing about. Often pop culture trends stem from one-liners in movies or actors doing something that the general public will see as “iconic”.
Another thing to do is to follow the news, whether that’s by watching it on TV, reading the news on the News app on your phone, or listening to a news podcast on your way to work. If you adopt the habit of absorbing the news every day, you will be more aware of what people are talking about and that will give you inspiration for new marketing campaigns.
Know Your Target Audience
This does not just mean knowing the demographic, it also means getting out there and talking to real people. Go to the social media pages of people who fall into your target audience, and see what they are posting and what appeals to them.
Another great way to get to know your audience is to talk to your family and friends who fall into this category. Face-to-face interaction with your key demographic will give you insight into what they really enjoy and talk about.
Start Using Search Engine Optimization Technology
Integrating SEO into your marketing business is guaranteed to boost your viewership. Search engine optimization is used to bring your website up onto the first page of any web search. If you want your brand to reach the most amount of people, you want it to be on the first page of any web search related to it. By using platforms like Webflow SEO, you can access the power of highly efficient marketing technology. Once you learn how to embed links to your website into articles and use specific keywords in blogs, you will see your site rise in the search results.
Simple designs are much more aesthetic and likable when creating a marketing campaign. Minimalism has become very popular in recent years with influencers like Marie Kondo and brands like The Ordinary showing that less is more.
There is so much overstimulating content on people’s social media feeds that the average person struggles to pay attention to a newsfeed filled with too many words or images. A simple social media post with a few words explaining the brand and one or two icons or drawings is enough to catch someone’s eye.
The goal is to have a post compelling enough to stop the scroller in their tracks and that doesn’t necessarily mean overperforming. Simple, alluring imagery is enough.
Learn How To Produce Video Content
Social media is all about videos these days. From TikTok to Instagram, you can’t get away from video content on your feed. Social media users are more likely to stop and watch a video than they are to stop and read something. Make your brand more accessible to everyone by posting short clips, hosting live streams, and producing ads that can go between Instagram or Facebook stories.
Make Users Get Involved
Making content that involves viewers makes it more likely that they will interact with the content. Live stream videos where you offer a platform for questions and reviews make the business that you are marketing feel more approachable.
Another way to involve potential customers is to create an ad campaign that intrigues everyday people. This can be implemented with some out-of-home advertising like billboards with QR codes to an interactive website or creating SWAG and distributing it to the public.