Huldufólk: Icelandic Fashion Designers by Íris Stefánsdóttir

This evocative, atmospheric Icelandic fashion shoot is by Íris Stefánsdóttir & Friðrik Árnason. The images are inspired by the stories of the Icelandic ‘Hidden People’ or Huldufólk.

The Hidden People in the Icelandic legends are described as beautiful powerful, alluring beings living inside the rocks and the mountains. Stories about the Hidden People often involve people being ‘taken’ by them to their underworld where. Once there, the stolen would be treated to eating, drinking, dancing and singing.

 

Recommended and for full credits view in full screen

 

The Hidden People are described as either completely good, or absolutely evil. In Íris and Fridrik’s story, we see into a future where a woman of the Hidden People emerges from the underworld. The Icelandic mythical creature is furious at the effect humans have had on the natural surroundings, with their constant building and pollution of the air. The story boldly features Icelandic actress, Saga Garðarsdóttir, whose striking, beautiful presence gets over the fury and the sadness her character feels.

Featuring designs by some wonderful Icelandic fashion designers the story conveys a mystical and evocative iceland fashion winter. The concept is a perfect fit for its subject. It references the old customs, landscape and culture. These are motifs  which often surface in design from the volcanic landscape of the Northerly island. The fashion sits as if it belongs in the Icelandic landscape and is part of the folklore Huldufolk stories of Icelandic trolls and elves. Enjoy!

 

Art designer, stylist and concept  Friðrik Árnason
Photography  Íris Stefánsdóttir
Model  Saga Garðarsdóttir
Make up  Henrike Mueller

Featured Icelandic fashion designers   Leynibúðin Collective, Líber, Birna Magg, Mundi and Volcano

 

You May Also Like

Holly Fulton and Eudon Choi at Hervia Bazaar

In May 2010 Elle magazine and the British Fashion Council created a new fashion initiative, Talent ...

Holy Ego Menswear: Jumper by Julia Reimann; Crown by Katharina Domokosch; Neckpiece by Patrick Ian Hartle

This Holy Ego: Devoted to Patrick Ian Hartley & Ivory jar

This fashion shoot jumped out at us  the moment we first saw it. These ...

Watch the Henry Holland catwalk show ‘Cashless on the Catwalk’

  Engrossed in the atmosphere backstage before the show, Henry Holland dances as he ...

2023 Embarrassing Fashion Trends

What Will Become 2023’s Most Embarrassing Fashion Trends?

words Dmytro Spilka Every year in fashion there’s always at least one trend that ...

Batiking

Batiking: When Art and Fashion Meet

Batiking: When Art and Fashion Meet – words Al Woods There are a lot ...

Black Jeans feature

Black Jeans are a must this season – Some of our favourite styles

Black Jeans feature this season – Some of our favourite styles – words Alan ...