Paul Smith Underwear taps into the psyche of a certain type of man and gives them what they most need and desire. We all like to feel a little special not just one amongst the flock.
We want to stand out but not make a fool of ourselves. Paul Smith is more than a fashion designer. He stands for something. There is wit and more than a hint of English eccentricity and contrariness in the clothes he creates.
Though many of us chaps will never actually test our strength and our spirit – climbing to the world’s highest peak or trekking a treacherous desert – we are still men and in our imaginations we yearn for at least the idea of risk and adventure. Transpose that to the world of the office and the perils of the urban jungle and we want to dress like men on a mission, a whiff of bravado but with our understated sense of style still to the fore.
When it comes to underwear Paul Smith creates shorts and briefs that cock a snoop at convention and gives a good dose of fun to what are often just dull, functional items. They still have the shape and style of a luxury item, and feel great on, but the prints set them apart and inject some verve and wit into the underwear department.
So underneath your office uniform you could be adorned in strident briefs compete with vintage bike print. Or you could have you crown jewels protected by an army of psychedelic human animal hybrids. Another pair feature deconstructed symbols for peace and even his plain shorts have his signature splash of colour in banding around the top.
Many people feel constricted in their workwear. Inside though we all scream for a just a little bit of self-expression. Paul Smith Underwear enables us to shout out our Englishness, our eccentric inner soul but all in the politest way possible of course.
Paul Smith Undwear is available at Infinities and selected UK stores.