Pretty Green customers in surprise photoshoot

Working with all the celebrity appeal of its founder, Pretty Green launched their new sunglasses range with all the attitude of the Beady Eye and ex-Oasis frontman.

Pretty  Green, launched by Liam Gallagher in 2011, is doing pretty well. Of course, it’s all about Liam’s own style and those who aspire to it – and there are plenty of them – blokes after something other than tracksuits and checked shirts.

So the clothes are mod, paisley, slim tailoring, parkas and polos.  Pretty Green’s success is demonstrated by the ever increasing army of stand alone stores – the latest opening in Japan last week.

With the clothing going down a storm, the eyewear launch follows suit with a range of frontman inspired styles. The concept for the sunglasses campaign was to feature real people wearing the glasses, not forgetting Liam Gallagher wearing the sunglasses, so what better way to choose the real people for the campaign than to select customers making real purchases? The first 50 buyers of the newly launched sunglasses found winning tickets in their packaging inviting them to a pretty special photoshoot.

The shoot was photographed by legendary photographer, Tom Oxley, who has previously shot the likes of Adele, Mark Ronson and Professor Green. And the newly nominated models would each try to recreate the shot of Liam himself created for the campaign. Mr Gallagher was also present and photographed at the shoot, make it a bit of a talking point for years to come for all those involved.

 

The photograph­­­s taken at the shoot have been used to create the new campaign video for the Pretty Green Eyewear collection which you can watch here.

The range of sunglasses is inspired by a retrospective look at shade wearing iconic frontmen through the decades. It comprises of eight different styles, each with a unique finish, available both online and in all stores. This collection will pave the way for additional exclusive ranges throughout the year – as of course, sunglasses are an essential accessory for anyone going for the rock star look!

See www.prettygreen.com for more information.

 

Tags:

You May Also Like

Mafia Gang – Crime Family Fashion from Leonardo V

This is a polite warning. You don’t want to mess with these fashionistas. Great ...

japanese punk photography exhibition, blackmeans

Punk in Translation: Blackmeans Photography Exhibition of Japanese Punk Scene

Japanese leather initiative Leather Japan has collaborated with avant-garde hard core punk-craft team, Blackmeans, ...

Jan Macierewicz - dream nation

Dream Nation – Fashion Label Film by Jan Macierewicz

Dream Nation is a young eco streetwear brand established in Warsaw. It’s part of ...

Fredrik Odman, TRIWA Watches

TRIWA Watches & Fredrik Odman: Rebels of Watch Design

The Swedish designers of TRIWA watches are confronting minimalist Scandinavian design aesthetics full on ...

Contemporary Jewellery Ring by Aidan Li, jewellery designers

Jewellery Designers on Tour – Hong Kong’s WOHOOOH!!! Exhibition

The oddly named “WOHOOOH!!!” Exhibition devised by Tricia Tang and featuring contemporary jewellery designers ...

ABOUT luxury underwear

Baltic Underwear: For what you’re ABOUT

Baltic brand ABOUT is growing the cult following for its premium underwear and lightweight ...