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Punchdrunk Go Virtual with Warhol’s Silverpoint – Flux Magazine

Punchdrunk Go Virtual with Warhol’s Silverpoint

Sensory theatre overlords, Punchdrunk, move their immersive dramatic experiences into the virtual realm this month with their first journey into the gaming sphere.

Silverpoint is a simple ‘match 3’ style game, centred around uncovering the mysterious world of a vanished female character named Chloe.

Launching on IOS on 14th April, the game can be downloaded from iTunes now, and will unfold revealing its intricacies over the next two weeks.

All created in collaboration with Absolut, the game celebrates the work and legacy of Andy Warhol who famously created the first Absolut artist bottle – Absolut Warhol – in 1986. Punchdrunk have been inspired by Warhol’s rarely seen blotted-line ‘Silverpoint’ drawings, and this all ties in nicely with Absolut’s launch of a Warhol limited edition later this year.

If you know anything about Punchdrunk, you will know they have a phenomenal reputation for transformative productions that focus as much on the audience and the performance space as on the performers and narrative. Performances occupy deserted buildings and add a cinematic level of detail to immerse the audience in the world of the show.

So how will this reputation for ingenius touchable experiences translate to the virtual work? We are promised something that is not all it seems – an enveloping and personally involving experience, and something that has never been done before. And we can’t wait!

Felix Barrett, founder and artisitic director of Punchdrunk says, “It’s been refreshing to work with such an innovative brand as Absolut which like Punchdrunk seek to explore and pilot new ways to tell a story. This project allows us to build on previous experiments with mobile technology and game mechanics to explore the addictive nature of gaming to unlock a deeper narrative and personal experience.”

For more information about the Silverpoint experience, visit www.absolutsilverpoint.com

 

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