Rihanna and M∙A∙C launch RiRi Woo lipstick – a retro matte red that sells out in three hours! But here’s how to get yours.

Global icon of the last couple of years without a doubt, Rihanna’s accessible yet street-wise, edgyness – in her music and style – give her the edge over her safer, blander contemporaries.

The ingredients are there. Beauty, talent, charisma, tumultuous private life and a hint of tragedy that endears her to the strongest of mainstream critics. That’s what is required for major mainstream appeal – look at Amy Winehouse whose problems on display for the world to see only made people love her and her talent all the more.

Of course, Rihanna has a savvy team surrounding her and we are seeing endorsements line up to trade on her style. And why not? Her latest launch – a cosmetics collection with M∙A∙C saw the first item off the block – the lipstick RiRi Woo based on the classic M∙A∙C shade Ruby Woo – sell out in just three hours.

In typical Rihanna style, the launch was heralded on the social networks by a tweet from the singer to her followers, and closely followed up by the announcement that the retro matte red shade (what else?) had sold out!

So it’s working for M∙A∙C, who, with their longstanding reputation as a hot off the blocks creative make-up brand are a perfect fit with the most modern of superstars. And for all those who missed out on purchasing their own little bit of Rihanna style in the shape of a lipstick, the good news is the second delivery of M∙A∙C RiRi Woo will be available soon restocking from 7th June. 

RiRi Woo Matte cool red lipstick is available  exclusively at www.maccosmetics.co.uk for £14.