Björn Borg SS16: Training for Mars

Björn Borg is on a mission to Mars with its SS16 collection. Showing in Stockholm in August, the audience was transported to an otherworldly, red planet themed catwalk with models on a sports fashion journey to new frontiers.

 

 

Led by Björn Borg Head of Design, James Lee, this is the first collection to emerge from the new sports focussed direction of the Swedish based brand. The SS16 Stockholm Fashion Week show, held on August 24th, was an out of this world experience inspired by Mars One – the project to establish a human outpost on Mars by 2027.

The first human settlement on another planet, we’ve all seen the news stories about those applying to be amongst the Mars pioneers. The plan is for four astronauts to lead the way, followed by 100 more inter-planetary nomads who will establish a colony, bringing science fiction to life. The Björn Borg SS16 show paid tribute to the bravery and faith of those volunteering for this ground-breaking space mission into the unknown and to the concept of the ultimate challenge: Training for Mars.

 

 

The collection of sports fashion clothing was presented in a landscape of mottled red with searing lights. Fashion ready for another world. Pieces were mixed creatively with male and female models clothed in genderless boots and headgear, protective macs and technical swimwear; shorts, t-shirts and wristbands to give a scientific, futuristic, functional and progressive look. Colours are solid and primary and do not mess around; uniform-like navy, red, white and black. Prepare for an intrepid journey in futuristic sports attire!

More information on the Mars One project can be found at www.mars-one.com
For more information on Björn Borg, please visit www.bjornborg.com

Hashtag: #TrainingForMars

Instagram: https://instagram.com/bjornborg
Twitter: https://twitter.com/bjornborg
Facebook: https://www.facebook.com/bjornborg

 

Tags:

You May Also Like

history of Gucci logo

A brief history of the iconic Gucci logo

words Al Woods Ever wondered who created the iconic Gucci logo and what the ...

clothes buying tips

How To Buy Good-quality Clothes Without Spending Much Money

words Al Woods Choosing the right items for yourself requires consideration of more than ...

Lively Up: Sports Fashion Photography by Amy Barton

Lively Up is a brand new sports fashion shoot for summer by photographer Amy ...

Interesting Clothing Items

6 Interesting Clothing Items You Will Want To Own

words Alexa Wang There are so many clothing items on the market today that ...

antler luggage, animal print luggage

Antler: Christmas Gifts from the Luxury Luggage Brand

British luggage brand, Antler known for its craftsmanship over the last 100 years, has ...

Martine Rose present SS13 at London Collections Men

Flux was extremely pleased to see the much needed addition of a dedicated showcase ...